Projects
Different challenges. A similar role: bringing structure, commercial thinking and ownership to projects that need to move forward.
The examples below span category development, partnerships, business planning and commercial optimisation — each grounded in a real decision, deliverable and route to execution.
Veritas
Assessing a new category opportunity through market mapping, supplier sourcing, assortment development and a consumer guidance concept designed to support in-store adoption.
Nathalie took immediate ownership of our project from the very start — an idea that had been sitting on the shelf for months. After an initial brainstorm, she quickly developed several options and worked in a remarkably independent way. She grasped the bigger picture fast and then worked hands-on to build contacts, gather information and translate it into feasible, concrete actions.
Veritas × Rode Kruis-Vlaanderen
Developing a partnership model that connected commercial objectives with social impact — bringing together communication, retail operations and logistics across both organisations.
Stroom Maatwerk
Developing a strategic commercial plan and translating broad ambitions into clearer priorities, choices and actionable next steps.
What sets Nathalie apart is the combination of sharp commercial expertise, a genuine co-creative mindset and the courage to bring clear — sometimes uncomfortable — insights from the outside. Her guidance made our strategic plan not only more professional, but sharper, bolder and better substantiated.
Jumbo Belgium
Reviewing the way promotional decisions were made and translating that into a clearer, more effective steering model with stronger commercial impact.
Blokker Belgium
Building the business plan, sales budget and purchasing budget needed to translate commercial ambition into operational targets, decisions and ownership.
Dayes
Leading assortment and shelf-plan rationalisation across a diverse portfolio of nine product categories, while driving cross-category alignment and more consistent commercial ways of working. Helping category management and sales collaborate through clearer, more uniform processes.