A broad background is exactly the point.

Pure Business Studio was founded by Nathalie, whose career has never fitted neatly into one commercial discipline. That breadth is exactly the point.

Over more than fifteen years, she has worked across retail, category management, buying, commercial strategy, marketing, innovation, business development and operations. That experience brings more than one functional perspective to every project.

Having led commercial teams and worked in complex, fast-moving organisations, Nathalie understands how easily strong ideas can get stuck between departments, priorities and ways of working. She brings the structure, alignment and hands-on leadership needed to turn those challenges into progress.

A new category isn't only a buying question. A commercial concept isn't only marketing. A partnership isn't only business development. A business plan isn't only finance.

The most valuable projects often sit exactly between those disciplines. Nathalie's role is to bring them together, create structure and move from opportunity to something a business can decide on and execute.